Follow Friday...Notting Hill-based Influencers
The streets of West London will be alive with glitter; feathers; the sound of steel drums and the smell of jerk chicken, as Notting Hill Carnival comes to town this weekend. Since 1966, the Royal Borough of Kensington and Chelsea embraces Brazilian beats and Caribbean cooking for a two-day Summer extravaganza. In honour of the iconic event, we’re getting you in the mood for the festivities with a themed Follow Friday – looking at the top Notting-Hill based influencers you should be collaborating with. Hugh Grant would be so proud.
Alex operates under the alias ‘A on the Road’ as he does tend to get around a bit. An avid traveller, he compiles detailed city guides on his blog and his Instagram channel acts as a living diary. Born in France, Alex has a flair for photography and a passion for food and for his little son. A true digital creative, Alex’s channels are curated with a visual eye, giving a real sense of his surroundings. Though he covers all areas of London and farther afield, Alex’s homebase is in Notting Hill.
Laura is a family and lifestyle influencer who lives in Notting Hill with her husband and two sons. One of 7 siblings, Laura’s account documents her family life in the area including days out and events. Although she was born in Marylebone, Laura is often found pottering around Portobello searching for vintage fashion finds. A capable artist who loves making things, Laura would be great for any crafty collaborations.
A top 25 London Influencer according to the Evening Standard; Poppy runs a lifestyle, food and travel blog that acts as an ode to The Big Smoke. Poppy’s blog and Instagram channel are a love letter to London and cover an array of topics. From hotel reviews to art and design finds and even insider blogging tips – Poppy has it all. Poppy demonstrates her varied interests with regular features such as the Poppy Loves Book Club and ‘Sing for Your Supper’ – a series of intimate video performances from musicians in her kitchen.
Annie McMonagle-Wilmot is technically an exception to the rule. Annie technically doesn’t live in Notting Hill. Although she operates under the alias ‘Little Miss Notting Hill’ and lived there for many years, Annie recently moved to Ladywell. But this travel and lifestyle influencer certainly left her heart in West London. A blog born out of Pinterest, Annie’s channels act as a virtual gallery of beautiful images of her favourite London haunts and her international travels. Read her influencer spotlight on our sister service Fashion Monitor, here.
The Londoner is a lifestyle blog that showcases the best of the big city. The woman behind it all is self-confessed ‘roaming blogger’; Rosie. The channel covers style, travel and recipes and has an active presence across all social media platforms. Rosie has a very engaged audience on Instagram and has worked with numerous brands for sponsored posts including the likes of Olay, American Express, Penhaligons and Evian.
Kelly Eastwood is the brains behind The London Chatter. TLC was launched in 2011 and covers all things fashion, even allowing visitors to shop her Instagram look on the site itself. Raised in Kenya, Kelly writes a monthly column for HELLO! Fashion Monthly and is passionate about supporting wildlife projects in Africa. Her blog features the latest relevant brand collaborations and flash sales and her Instagram is impossibly stylish. Kelly’s audience brand affinities span high street and high-end brands, making her a good all-rounder.
Lucy Williams is a fashion blogger, brand consultant and journalist who lives in West London. Her remit is fashion, travel, beauty ‘and everything in between’. Her blog Fashion Me Now attracts a predominantly female audience across the UK and US who are interested in clothing and magazines. Lucy has created a jewellery collection with Missoma and a line for Aeyde and has also endorsed JBrand, Warehouse, 7 For All Mankind and Esteé Lauder on Instagram among other brands.
Lindsey Holland is the blogger and qualified physiotherapist behind Ropes of Holland. Originally from up North, Lindsey now lives in the Notting Hill area and covers fashion, design and travel. Ropes of Holland also includes an online shop function, linking to products Lindsey loves from retailers including Matches Fashion and & Other Stories. On her Instagram, she has created ads for Ted Baker, Olympus and COS.
Michael Sparrow is a Notting hill-based influencer who runs the Instagram and Twitter channels ‘Sparrow in London’. Michael can be found locating the prettiest corners of West London, from Paddington to Knightsbridge and documenting his travels elsewhere. Michael’s content is aesthetically pleasing and quaint, though you’d be hard pushed to find an image of the man himself as he prefers to let the locations do the talking.
Our final entrant is Clara Holmes, also known as Rollin Funky. Featured on Sunday Times 2018 Alternative Rich List, Clara is a model and blogger covering fashion, travel and her vegan lifestyle. Clara has Ehlers-Danlos Syndrome (EDS) a form of Hypermobility Syndrome (HMS) – an inherited connective tissue disorder that has rendered her a full-time wheelchair user. Clara definitely doesn’t let this slow her down in her quest to share her life experiences, passions and on-point city style. She has a strong US presence and recently featured in Curvy Kate’s #MyBodyVictory campaign.
For full contact details and audience demographics of the talent mentioned above head to our influencers tab on your homepage, or to source a more extensive or targeted list Notting Hill-based influencers or London bloggers, please get in touch.
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